One focused automation, report, component, or tightly bounded change inside one system.
Optional maintenance after acceptance: $500/month
Fixed-price production software at $2,000, $5,000, $13,000, or $21,000, sized by complexity rather than hours. Optional maintenance begins only after acceptance. You own the code outright.
Coaching identifies the opportunity. The project dossier names the system, the size, the fixed price, and what acceptance means. You decide whether to buy it. No project opens by default.
One focused automation, report, component, or tightly bounded change inside one system.
Optional maintenance after acceptance: $500/month
A complete workflow or integration crossing a small number of known systems.
Optional maintenance after acceptance: $1,000/month
A production application, portal, or multi-step operational system with meaningful integration and acceptance work.
Optional maintenance after acceptance: $2,000/month
A multi-system product with a broad operational surface, sensitive-data boundary, or several dependent workflows.
Optional maintenance after acceptance: $3,000/month
Connect your proprietary databases, EHRs, CRMs, and internal APIs directly to AI agents with verified identity, granular access scopes, and audit logging.
Multi-step workflows that eliminate repetitive manual intake, data reconciliation, and document generation without human bottlenecks or manual re-entry.
Fast, modern web interfaces and internal applications built on clean architectures that give your team high velocity and provide your business with a proprietary operational edge.
Targeted multi-agent networks that research, extract, classify, and draft reliably under strict boundaries while human operators maintain oversight.
Standing up production software is only half the battle. If your people do not know how to steer it, audit its output, and integrate it into their daily habits, even the most sophisticated system turns into shelfware.
A custom project ships the engine. Our Coaching engagement ($400/person/mo, $1,600 minimum) puts your team in the driver's seat.
When a new automated intake pipeline, customer portal, or custom AI agent goes live, we coach your operators, intake coordinators, and managers directly in Teams or Slack until running the system is second nature. We inspect failure logs, tune prompts, and ensure the business actually captures the hours back.
Compare the fixed $2,000, $5,000, $13,000, and $21,000 menu with the real alternatives: hiring full-time engineers, signing agency time-and-materials contracts, or wrestling with rigid enterprise SaaS tools.
| Dimension | Custom Projects | Full-Time Engineering Hire | Traditional Dev Agency | Enterprise SaaS |
|---|---|---|---|---|
| Delivery speed | Defined scope and acceptance; fixed price before work starts | 56 days median time to fill for US and Canada engineering roles (Workable, September 2023), plus notice periods and onboarding ramp | Multi-month discovery phases, change orders, and delayed handoffs | Instant setup, but locked to rigid vendor workflows |
| Cost & commitment | $2k / $5k / $13k / $21k fixed; optional maintenance from $500/month | $312k to $457k median total compensation (Levels.fyi 2025: Senior to Staff SWE), plus benefits and recruiting fees | Project retainers or hourly billing, with scope creep and change orders | $195 to $550/user/mo on Salesforce Sales Cloud enterprise tiers (billed annually), plus integration fees |
| Ownership of IP | You own 100% of the code, schemas, and configurations outright | You own the work, but hold single-employee key-person risk | Often tied to proprietary agency boilerplates and shared templates | Zero ownership; you rent their database schema and interface |
| Technical leadership | Founding-level operators who align software with margin and revenue | Requires senior leadership to manage, evaluate, and direct | Incentivized to maximize billable hours and expand project scope | Customer success tickets and product roadmaps you cannot control |
| Management burden | Zero. We manage the architecture, tests, fleet, and delivery | High: performance reviews, 1:1s, recruiting, and culture overhead | High: reviewing sprint tickets, managing scope disputes, and meeting marathons | Moderate: configuring workflows and training workarounds |
| AI compute & tooling | Included all-in. Our agent fleet compute is our cost, never yours | Client pays for tool licenses, API keys, and cloud infrastructure | Billed through as pass-through costs or extra infrastructure fees | Usage caps, seat taxes, and premium tier add-ons |
| Post-launch adoption | Direct bridge into coaching so staff run the software | Engineer often isolates from non-technical staff operations | Agency departs on launch day; staff training is a separate contract | Generic help articles and automated onboarding checklists |
Clear standards keep velocity high. We define the promises that govern our engineering, and the agency traps we refuse to replicate.
Our entire engineering fleet and founding judgment point at your single priority until it ships in production.
Agent token burn, test infrastructure, and development compute are absorbed completely. No surprise line items.
You own the repositories, data models, pipelines, and deployment scripts. Nothing is held behind proprietary locks.
We build systems meant to run for years: automated test suites, clean error handling, and strict typing.
We report what shipped and what the business can now do, measured in revenue, margin, or hours returned.
When code ships, coaching helps your team operate, steer, and maintain the system.
We do not sell hours. The fixed project price buys the accepted system described in writing.
Acceptance and exclusions are written before work starts. A material change becomes a separately priced project rather than a surprise invoice.
Founding CTOs and seasoned principal engineers architect and write the code.
We do not paper over deep architectural problems with fragile copy-paste scripts. We engineer real systems.
Everything is built on standard runtimes, open models, and portable cloud infrastructure you control.
Software that nobody knows how to use is a failure. We align delivery with team readiness from the start.
When a team in coaching identifies a workflow that requires custom database pipelines, proprietary API connections, or an automated service, that work does not get hacked together in spreadsheets. It becomes a scoped custom project with a fixed complexity price.
Prices and scopes change. Each figure below is dated where its source dates it, and every link was checked on September 12, 2026. Brand names belong to their owners.
The rough map is free: one conversation, one written architecture plan, and an honest assessment of whether a custom project, coaching, or neither serves you best.
